Kodak // Rebranding Exercise

In my senior year of college, I had the enriching opportunity to immerse myself in a branding class where I collaborated with a fellow student on an exciting rebranding project for Kodak. Our task was to select a brand we admired and embark on the journey of crafting a new version of their logo.

As a key member of the team, I actively participated in the creation of the new logo, channeling my creativity and design skills to fashion a distinctive symbol. Our vision was to infuse Kodak's legacy with a touch of nostalgia, aligning it with the vintage appeal that was prominent in our local context, while still maintaining a modern and relevant look.

Delving into the project, I took on the responsibility of crafting the mockups from nearly scratch. Leveraging my expertise and resourcefulness, I skillfully utilized stock photos to develop captivating visual identities and envision how they would seamlessly integrate into various products under the brand umbrella.