C.A.B.L.E // Brand Identity

In a collaborative effort with a group of four students, we embarked on a captivating journey to bring the fictional brand "C.A.B.L.E" to life. Inspired by the fusion of spirituality and technology, C.A.B.L.E served as a harmonious haven where science and holistic medicine intertwined, guiding users towards a balanced life. As a crucial member of the team, I actively contributed to developing the brand identity, focusing on crafting a logo and color palette that symbolized the vital connection between body and mind.

Our shared vision and effective teamwork enabled us to seamlessly combine elements of science and spirituality, culminating in a striking aesthetic that reflected the significance of self-care and inner harmony. Collaborating closely with another team member, we carefully designed the logo, an emblem that encapsulated the essence of C.A.B.L.E's ethos. My role extended beyond the logo, as I took charge of crafting all the mockups that adorned our final presentation. This allowed us to showcase the brand's potential impact and immerse our audience in the enriching experience that C.A.B.L.E had to offer.