Sortel // Logo Remake

I had to revitalize the logo of a networks and communications company. The challenge was to create a fresh and modern logo while addressing the client's requirement for a fast and simple solution without a complete brand book. Given the limited information provided in the brief, which included low-quality screenshots of the previous versions, my task was to refresh the style and enhance the logo according to contemporary standards while retaining some of the key iconographic symbols.

To achieve this, I opted for a clean and professional look by selecting a sans-serif typography. This choice conveyed simplicity and a sense of professionalism without appearing overly rigid. In terms of the color palette, I opted for a bright and simple combination of white and blue. These colors were chosen to make a strong impact on viewers while ensuring good readability and instilling a sense of trust in clients. To add subtle but meaningful elements, I incorporated curved lines representing the antenna in the letter L and integrated a router symbol within the opening of the letter O. These additions subtly referenced the company's focus on networks and communications.